Different ways to advertise:
Live stock -
. Chickens on a conveyor belt leading the chikens to a delievery van which takes the chickens to the person who ordered them.
. This could be shown on TV. Throughout the day as there's no over aged contents.
. It could also be shown in cinema adverts before any film are shown, especially animal related films.
Burger -
. Humans on top of eachotther to represent each stage of the burger. The cow would wear a hat.
Headphones -
. Customize your own headphones, add pictures, text, colours and select your own matierals. It's in the shape of a musical note. It's wireless and has several buttons to select play, pause, next, reset, and radio. The cost varies depending what you want on your headphones.
It will be shown at Music festivals, Reading festival, glastonbury etc.
Cinema's and TV adverts.
Task 2:
My favourite advert..
1)
Form
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Is your advert: realist narrative, anti-realist narrative, animation, documentary, talking heads or stand
alone |
Style
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The style of the Gewn Stefani L'Oriel advert portrays a surreal, dramatic feel.
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codes and conventions
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Variety of camera shots; Extreme close ups, close up, mid shot, long shots. Many camera angles were used including zooms pans, tracking shots. etc. The iconography used: (Red paint, red lips, red nails) The connotations of this is to portray that the colour resembles love, powerful, bold. (Diamond) resembles and portrays the feminie side to Gwen Stefani. .as the famous catch phrase goes 'Diamonds are a girls best friend'. (cherry) connotations of the cheery are kissing and love. (striped sweet) was shown on purpose to show that the product is sweet, also making Gwen Stefani innocent. Gwen Stefani is also wearing a suit at one point, this is the more 'classy' side to her. (effiel tower model) represents the whole point of the L'Oriel paris advert. She also writes on a white wall 'Because we're worth it' this shows the rebelious side to Gwen Stefani andthe fact she doesnt really care, this will inspire other women. The editig is fast paced and racey, it goes back and fourth showing several head shots of Gwen Stefani and the beauty product. The fast pace editing makes the whole concept of the advert more catchy and eye opening. The lighting is extremely bright this gives the advert a positive vibe to it. The music being played throughout the advertisement is a personal of Gwen Stefani's - Holla back girl. The music was chosen purposely because for obvious reasons that Gwen Stefani is starring in the advert but also to the audience out there who aren't familiar with Gwen Stefani or her music. People who like the song may then connect and try and find out who it's by via internet, friends etc. That way more and more people will be talking about the advert. Throughout the advert we can hear sounds of the paint being thrown and the glass smashing. Without noticing this until you've watched it several times the sound inputs make a dramatic effect to the advert.
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Computer graphics
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Special effects (SFX)
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Techniques
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Hidden message;
The hidden message in this advertisment is to make and think the audience into believeing that 'if they buy this product they will look like Gwen Stefani'. This advert appeals to women from young teenagers to elder people. Social position; L'Oriel is usually well known for the quality of the product. L'Oriels product is marketed and a slightly higher than average price. Because of this people who can afford this beauty product are socially accepted as 'higher class' people. Celebrity endorsement; Not only will this advert be a great success for the beauty product itself but it will also play a huge part in the singers popularity. Most famous people who star in retail endorsments usually have or will be expecting to release an album for example. It will boost the pop stars fame, oppurtuities, popularity and money. |
Characteristics of products or services
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The advertisment is hugely successful thanks to the benefits of it's 'main character'. Gwen stefani is an iconic pop star sensation and through her huge success of the music industry she can influence others by persuading them to buy L'Oriels product. People will want to wear something their idol wears.
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Regulation
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Advertising Standards Authority (ASA); Ofcom
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Any other comments:
2)
Form
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anti-realist narrative/ stand alone.
The Gwen Stefani perfume advert is hardly realistic. It's categorized as an anti -realist narrative, however I also feel that is a stand alone advert as |
Style
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surreal: The advert appears real but it's not. It's an advert that will immediately grab your attention but as soon as it's over people then realize that's it's not reality.
dramatic: This advert is over dramatic and it exaggerates her every movement . Gwen Stefani also repeatedly mentions throughout the advert 'I want you all over me' this is emphasizing her belief in the product. She is referring to her perfume product. |
codes and conventions
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Camera angles:
Zoom in/ out, pan, tilt, high level and low level angle shot.
Shots: Long shot - Gwens Stefani under water. Medium close up (MCU) of her in the water. Then cuts to a shot reverse shot of her in the water as it cuts back and forth. Side shot- her coming out of the water. Establishing/ extreme long shot- Gwen Stefani standing by the pool, we can see the whole pool and the city background.. this makes her product look more luxurious for what they're buying. Extreme close up (ECU) of the bottle, the audience see the product for themselves. Also a wide variety of high angle / low angle shots were used too.
Iconography:
Pink Red Yellow Green Blue colours - some people may think and associate this with the PH scale. The colours are extremely similar in that exact pattern. The colours are shown throughout the whole advert.
The red swimming costume may become iconic as she matches that bold colour with red lipstick. She has pale skin and light blonde hair making her very striking and stands out.
At one point Gwen Stefani is standing behind the product logo, the mise en scene of the shot is her standing behind of this logo. it's a long shot and everything in the shot is symmetrical. An extreme close up of the bottle we can see the L sign, fans of Gwen Stefani will recognize it's her fashion clothing line so as well as selling the product she's also promoting her clothing range. At the end she bursts out of the bottle as if she's free, the colours behind are vibrant bold blue colours and the product box becomes re memorable. Black and white stripes.
editing:
The editing is quite up beat and is in time with the music. Many transitions are used also.
lighting: The lighting in this advert is used effectively in every shot. It begins very dark and all we can see it the beaming lights of red yellow and green. Gwen is the center of attention everything around her is dark, black. The lighting gradually builds up in contrast when she's completely out of the water. The light is shining and we can tell this because she holds the bottle up above her and the shadow is left on her face. This is suggesting that the bottle is not only a summery feel to it but it's also a happy heart warming product. I personally think that most people are happier when there's good weather, I feel shes trying to indicate that her product will make you feel good about yourself, just like when you're in the sun.
sound:
Voice over of her saying 'I want you all over me'. Also we can hear a narrator talking about the product, this introduces a male fan audience it doesn't just make it a womens product (even though it is). Him speaking is allowing the male fan audience to buy it as a gift for someone eg. their girlfriend?
music:
Instrumental song of Gwen Stefani's making the whole advertisement about her. |
Computer graphics
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Special effects (SFX)
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Techniques
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overt messages; emotional responses or association, eg solution to a problem, self-perception, social position; celebrity endorsement.
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Characteristics of products or services
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benefits offered;
You get an idea of the product, hazard a guess of something you like as the person endorsing it is something you look up to.
advantages over other similar products;
It's endorsed by an icon, she's always in the public eye.
unique selling proposition (USP);
She's known for her music, fashion and personal appearance this covers a wider range for the fan base of the product.
lifestyle appeal;
She portrays it as being very glamorous and wealthy. |
Regulation
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Advertising Standards Authority (ASA); Ofcom
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Any other comments:
3)
Form
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narrative/ talking heads series;
The advert is a series as the company is a well known brand 'Maybeline' . |
Style
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Surreal/ dramatic
The advert is surreal in the fact it's trying to make you believe into something that can't happen- cat eyes. It's over dramatic because they want the public to believe it does everything it says it does. |
codes and conventions
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Camera angle/ shot;
High angle/ low angles shots, MCU, ECU, shot reverse shot, mid shots.
Panning, tilt, zoom.
Iconography;
theme tune is well known. 'Cat eye look' making the product seem fierce. Jeep in the background, the model is wearing leopard print top, referring to a safari. Jewelry on the leopard makes its glamorous and striking.
editing; extremely fast paced editing! sot reverse shot types used.
lighting; goes from dull/dark to bright almost white when the model is set at a photo shoot.
sound; Cat sounds, voice over, them tune sound. Diegetic and non diegetic sound.
music; Famous theme tune, the audience can associate it with other things to do with that song. , narration.
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Computer graphics
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Special effects (SFX)
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Techniques
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overt messages; I think that the message is that anyone can look and feel like the model if they wear this product.
association, solution to a problem; It can make people feel better about themselves and look 'pretty' and confident. social position; It's affordable and is suitable for women, it's not a demographic field. |
Characteristics of products or services
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benefits offered; it's a collect able item, many other products from the same company.
advantages over other similar products; realistic unique selling proposition (USP); Realistic, affordable, persuasive. lifestyle appeal; It can be for any women of any age, gender, race, sexuality. brand identity; It's a big well known brand. People will choose a well known product over a brand name no one has ever heard of. |
Regulation
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Advertising Standards Authority (ASA); Ofcom
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Any other comments:
4)
Form
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anti-realist narrative/ talking heads/ series/ parody
Boots advertisement's are a series. This particular advert is a parody of the expectation of working in an office. The narrative is fiction, but it has comedy included. |
Style
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humorous/ parodic
It's humorous as the female audience can relate to it.It's a parody of how people usually work in offices. |
codes and conventions
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Camera angle/ shot;
Simple camera shots used these include: close up, medium close up, long shot, extreme close up. Iconography; The female roles.. when the woman asked to borrow her lippy.. realistically a work woman would ask for a pen. editing; slow editing. lighting; artificial lighting in the office. sets the scene sound; diegetic and non diegetic sound of the phones ringing, typing keyboard, people chatting. music; The theme tune starts off the first 2 seconds. audience are familiar with the advert. The music dyes down and it all classical, and then gets up beat and turns to party music once the woman is all dressed up, makeup on. |
Computer graphics
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Special effects (SFX)
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Techniques
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overt messages; Anyone can wear these beauty products. suitable to all types of people.
social position; affordable, women only. |
Characteristics of products or services
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benefits offered;
well known successful brand advantages over other similar products; trustworthy been around for years (company) unique selling proposition (USP); sells other peoples brands not just boots own. brand identity; high street must have. Everyone know the company and the stuff it sells, suitable for men, women, children. |
Regulation
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Advertising Standards Authority (ASA); Ofcom
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Any other comments:
Voice over: The voice of an unseen narrator, or of an onscreen character not seen speaking, in a movie or a tv broadcast.
Jingles: A catchy and rhythmic verse, song, etc. one used in advertising, it is very repetitive
Music Tracks: An art form consisting of sequences of sounds in time, esp. tones of definite pitch organized melodically, harmonically, rhythmically and according to tone colour
Special Sound FX: An imitative sound, as of thunder or an explosion, produced artificially for theatrical purposes, as for a film, play, or radio program. Often used in the plural
Gwen Stefani L'Oriel Paris Commercial
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